Beijing Universal Resort will launch the Global China Year event on January 23rd, lasting for 40 days

On January 5th, Beijing Universal Resort announced that the 2025 "Global China Year" themed event will kick off again from January 23rd to March 3rd, lasting for 40 days. The event will showcase traditional Chinese New Year flavors in an international theme park style, inviting tourists to experience new ways of celebrating the Chinese New Year in a hot atmosphere.

It is reported that the "Global China Year" will be held for the third consecutive year at Beijing Universal Resort. The park will combine movie IP and Spring Festival elements to launch limited time performances, themed catering, and Spring Festival merchandise, aiming to attract family tourists and young customers, and extend the peak of winter park visits.